Time to Leave the 70’s Behind: Don’t Dismiss Lambrusco

For us baby boomers who grew up in the 70’s, we carry around a lot of serious affections that still manage to haunt us to this very day. Images such as platform shoes and polyester shirts can still transport us back to the 70’s and invoke cringe-induced panic attacks. And after all these years we can still taste that fizzy, sweet lambrusco that we all drunk with the sole purpose of getting drunk back in the 70’s.   

And so Lambrusco became a joke among serious wine-lovers, who had little use for it, other than comparing memories of their introductions to the pleasures of hangovers.

But lets face it, the 70’s were a long, long time ago and nothing was as bad (or as good) as our failing memories lead us to believe. The time has come to consign this unfortunate impression of Lambrusco to the same locked attic trunk that holds the 70s disco wear.