Red Obsession - A New Australian Film about China's obsession with the rare, expensive wines from the great chateaux of Bordeaux
The great chateaux of Bordeaux - Lafite Rothschild, Latour, La Mission, La Louviere, Lagrange and Lagune -struggle to accommodate the voracious appetite for their rare, expensive wines, which have become a powerful status symbol in booming China. We find that Rice wine, their former drink of choice, was discredited recently by the Chinese government. with wine now being the recommended drop.
Scarily enough, China's rapidly growing middle class, edging towards half a billion by 2030, could be big enough to consume the world's entire wine output if demand continues to rise as predicted. Wineries in France admit they've tapped into cellar stocks to meet demand. China's burgeoning domestic industry, which has reclaimed huge swaths of land in northern provinces, will not be sufficient. This comes after China bought up 40 per cent of Bordeaux's own wine houses, mirroring the actions of the Japanese three decades earlier.
For ABC's At The Movies preview of the movie, please see http://youtu.be/arV7KEaC6KY.