Hip Hop goes Moscato

For years the drinks most associated with hip-hop were distinctly aspirational.

In the past couple of years, Moscato - a more down to earth drink has cropped up in songs by Kanye West, Drake and Lil' Kim. This is one of the reasons why this sweet wine has become a particularly popular drink among the 20-30 age group,

Moscato, a slightly sweet, fizzy, low alcohol and inexpensive white wine with origins in Piedmont, Italy, has become the hip-hop community's new favourite drink. According to a report on decanter.com, sales have risen by 70% in the US in a year.